OUR PRIVACY POLICY

**Effective Date: **September 25, 2026

Draeger’s Markets and/or its affiliates in the United States (“Draeger’s Markets,” “we,” or “us”) is committed to protecting your privacy and security. This Privacy Policy explains how we collect, use, disclose, and protect Personal Information through our websites, mobile applications, and other platforms (collectively, the “Sites”) that link to this Privacy Policy. Our Sites provide information about our stores and food, including recipes and other food information; offer weekly deals and newsletter sign-up; allow you to opt in to text messages through FoodStorm; support purchases through our Sites and Instacart; and link to social media pages.

By using the Sites or providing Personal Information to us, you acknowledge that your Personal Information will be handled as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Sites or submit Personal Information to us.

Notice at Collection for California Consumers: If you are located in California, please review our *Privacy Notice for California Residents *appended as a supplement to this Policy.

Notice at Collection for California Job Applicants: If you are a California resident applying for employment with Draeger’s Markets through our careers page or otherwise, please review the Notice at Collection for California Job Applicants section of our Privacy Notice for California Residents appended as a supplement to this Policy, which describes the Personal Information we collect in connection with your application, how we use and disclose it, how long we retain it, and your rights.

  1. Information We Collect 

    “Personal Information” refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.

    The Personal Information we collect about you depends on how you interact with us. We may collect Personal Information directly from customers who create accounts, sign up for newsletters, place orders, opt in to text messages, contact us, browse recipes or other food information, or otherwise use the Sites; automatically through cookies and similar technologies; and from third-party platforms that support our services. The Personal Information we may collect includes the following:

    • Contact details such as name, email address, phone number, and postal address, signing up for a newsletter, contacting us, or placing an order;
    • Account details such as username, password, and other account log-in credentials;
    • Device and browsing information such as IP address, browser type, device identifiers, referring URL, cookie identifiers, and information about activity on the Sites;
    • Payment and billing information, such as billing address and payment-related information provided for a purchase, processed through our third-party payment processor;
    • Order and transaction information, such as products purchased, purchase history, delivery preferences, and order details;
    • Communication preferences, including newsletter subscriptions, weekly-deal preferences, and text-message opt-in or opt-out choices;
    • Geolocation information inferred from your IP address;
    • Information from third-party platforms, including order information from Instacart and text-messaging information from FoodStorm;
    • Inferences drawn from the information described above to understand preferences, interests, or likely shopping needs.

    If you apply for employment through our careers page, we also collect the applicant information described in the Notice at Collection for California Job Applicants section of the supplemental notice below.

    We may also collect Personal Information automatically using various tracking technologies, such as cookies, on our Sites. The information collected by these tracking technologies may include IP address, referring URL, device ID, web browser characteristics, and date and time of activity. See further information in the section below.

    If you provide us Personal Information relating to other individuals, you warrant that you have the authority to do so, and where required, have obtained the necessary consent, and acknowledge that it may be used in accordance with this Privacy Policy.

  2. Online Tracking Technologies

    We use cookies and similar technologies such as tracking pixels and web beacons (collectively referred to as “cookies”) to collect user activity information, including your browsing activities and preferences. We may use the following types of cookies:

    • Performance and Functionality Cookies. These cookies are used to enhance the performance and functionality of our Sites but are nonessential to their use. However, without these cookies, certain functionality (like videos) may become unavailable;
    • Analytics and Customization Cookies. These cookies collect information that can help us understand how our Sites are being used. This information can also be used to measure effectiveness in our marketing campaigns or to curate a personalized Site experience for you;
    • Advertising Cookies. These cookies are used to make advertising messages more relevant to you. They prevent the same ad from continuously reappearing, ensure that ads are properly displayed for advertisers, and in some cases select advertisements that are based on your interests;
    • Social Networking Cookies: These cookies enable you to share our Sites’ content through third-party social networks and other websites. These cookies may also be used for advertising purposes.

    The Website uses CookieYes, a cookie consent management platform that allows you to control which cookies are placed on your device when you visit the Website. When you first visit the Website, the consent banner allows you to accept or decline different categories of cookies. If you decline non-essential cookies, some features the Website officers may be unavailable to you.

    Please note that you can also opt out of Analytics and Customization, Advertising, and Social Networking cookies at any time by clicking “Decline” on our cookie banner or by clicking on the Do Not Sell or Share My Personal Information link at the bottom of any of our Sites.

    Our Sites’ cookie management toolCookieYes is configured to honor opt-out preference signals sent by Global Privacy Control (“GPC”) within your browser. Please note that due to technical limitations, the GPC signal may only be recognized within your current browser. For more information on GPC please visit https://globalprivacycontrol.org.

    Some internet browsers have “Do Not Track” or “DNT” features which, when turned on, send a signal to a website that the individual visiting the website does not wish to be tracked. Such browser features and industry standards are not uniform, so our Sites do not respond to DNT signals, but you can control your cookie preferences in the settings of your Internet browser. Please note that if you block or reject cookies on our Sites, some functionality of the Sites may be limited.

  3. Information Use

    We process Personal Information for a variety of purposes, including to:

    • Respond to your questions and communicate with Site visitors;
    • Solicit feedback from Site visitors;
    • Process and fulfill online orders and deliveries;
    • Manage newsletter subscriptions and send weekly deals and other relevant updates;
    • Facilitate text message communications through FoodStorm;
    • Facilitate purchases and order fulfillment through Instacart;
    • Process payments through our third-party payment processor;
    • Comply with laws, regulations, legal processes, and internal policies;
    • Exercise and defend legal claims; and
    • For any other purpose you may agree to at or before the time your Personal Information is collected.

    We may also aggregate and/or anonymize Personal Information and analyze that data for statistical, research, or any other purposes permitted by law. 

  4. Information Disclosure

    We disclose Personal Information in the following ways:

    • To affiliates and subsidiaries within our corporate family;
    • To contractors and service providers Draeger’s Markets uses to support the Sites and our services, in which case we require such third parties to use Personal Information only for authorized business purposes and to protect it appropriately;
    • Payments made through the Sites are processed by third-party payment processors. Draeger’s Markets does not store full payment card numbers; payment card information is handled by the applicable processor in accordance with its privacy policy and security practices;
    • Purchases made through Instacart are subject to Instacart’s own terms and privacy policy. Draeger’s Markets is not responsible for the privacy practices of Instacart or other third-party platforms.
    • To third-party payment processors to process transactions and payments for purchases made through the Sites;
    • To Instacart to facilitate purchases, delivery, and order fulfillment requested through Instacart;
    • To FoodStorm to facilitate text-message communications for users who opt in to receive them;
    • To social media platforms through social media linking and sharing features on the Sites;
    • To email service providers that distribute our newsletters and weekly-deal communications;
    • To third-party marketing, advertising, analytics, and social media companies, who may process Personal Information for their own purposes;
    • In connection with the sale, assignment, or other transfer of the business of the Sites to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this Privacy Policy and use it only for the same purposes;
    • To respond to law enforcement requests or where required by applicable laws, court orders, or government regulations;
    • To third parties as deemed necessary to comply with legal requirements or to establish or exercise our legal rights to defend against legal claims; or
    • When we believe it is necessary to share information to assist in an investigation regarding, or to prevent, illegal activities, suspected fraud, or potential threats to the safety of any person.
  5. Your Communication Choices

    You may opt out of receiving commercial email marketing communications from us at any time by clicking the unsubscribe link included in our emails or by contacting us at privacy@draegersmarkets.com. We will honor an opt-out request within 10 business days, or earlier if required by applicable law, and we will not require you to provide more Personal Information than necessary to process the request. We may still send transactional and administrative emails, such as order confirmations and service notices.

    Text-message communications are facilitated through FoodStorm. By opting in, you provide the prior express consent required for the text messages described at the time of opt-in; consent is not a condition of purchasing goods or services. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying “STOP” to a message, or request help by replying “HELP,” or by contacting privacy@draegersmarkets.com. We may still send transactional and administrative text messages where permitted by law.

    Based on where you live, you may have additional rights regarding your Personal Information (see further information in the *Your Privacy Rights *section below).

  6. Your Privacy Rights

    Depending on your state of residency, you may have certain privacy rights, subject to certain exceptions, as follows:

    • Right to Access. You may have the right to request that we disclose what Personal Information we collect, use, disclose, and sell about you.
    • Right to Correction. You may have the right to request correction of Personal Information that we maintain about you if you find that the Personal Information is inaccurate.
    • *Right to Deletion. *You may have the right to request that we delete Personal Information that we have collected from you.
    • *Data Portability. *You may have the right to request a copy of your Personal Information in a portable and, to the extent technically feasible, readily usable format.
    • Right to Withdraw Consent. You may have the right to withdraw your consent to the processing of your Personal Information.
    • Right to Limit Use and Disclosure of Sensitive Personal Information. You may have the right to limit the processing of your sensitive Personal Information.
    • Right to Opt-Out. You may have the right to opt out of certain processing of your personal information, including: (i) targeted advertising, which may include “sharing” personal information for cross-context behavioral advertising as those terms are used under California law; or (ii) the “sale” of your personal information. You can opt out of the activities described in (i) and (ii) by adjusting your cookie settings to reject applicable analytics and advertising cookies; these choices may be specific to the browser, device, and website on which you make them. Additionally, if you visit our website with a recognized opt-out preference signal enabled, such as Global Privacy Control, and we are required by law to honor that signal, we will treat the signal as a request to opt out of the “sale” of personal information and targeted advertising, including “sharing” for cross-context behavioral advertising where applicable. Please note that your request may apply only to the browser or device from which you submit it.
    • Right to Appeal. In some circumstances, we may deny your request to exercise one of your privacy rights described in this Privacy Policy (e.g., if we cannot verify your identity). In such a case, we will communicate this in writing and explain the reasons for the denial. You may appeal our decision by responding to our denial email or submitting a request to ccpa@draegers.com. We will notify you of our decision regarding your appeal in writing via email from privacy@draegersmarkets.com within 45 days of receipt. If we deny your appeal, you may have the right to contact your state Attorney General to file a complaint.

    We do not engage in automated decision making. 

    Requests to exercise these rights may be made at https://www.draegers.com/request-my-info/ or by using the contact information listed at the end of this Privacy Policy, or as otherwise described in this section. Only you or, as permitted by law, a person that you authorize to act on your behalf, may make a request related to your Personal Information. For certain requests, we must verify your request before we can fulfill it. Verifying your request will require you to provide sufficient information for us to reasonably confirm that you are the person about whom we collected Personal Information or that the requestor is authorized to act on your behalf. We will respond to your privacy rights request within the time frame required by applicable law.

    We will not discriminate against you for exercising your privacy rights.

  7. Information About Children

    The Sites are not directed to children under 13, and we do not knowingly collect Personal Information from children under 13 in violation of the Children’s Online Privacy Protection Act (COPPA). We do not knowingly sell or share the Personal Information of consumers under 16. If you believe that we have unintentionally collected Personal Information about a child, please contact us by mail or email as described below.

  8. Security

    Draeger’s Markets takes reasonable steps to protect Personal Information as you transmit it to our Sites and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should know and consider that no Internet or mobile device transmission, including text messages, is ever completely secure or error-free. As a result, while we strive to protect your Personal Information, we cannot guarantee that it will be 100% secure. Your transmission of your information to our Sites thus is done entirely at your own risk.

  9. Retention of Personal Information

    We retain the Personal Information we collect for the time period required to fulfill the legitimate business purposes for which it was collected and to engage in the use and disclosure practices outlined in this Privacy Policy, unless a different retention period is required by applicable law, or otherwise to fulfill a legal obligation or protect our legal rights.  Personal Information collected from job applicants is retained as described in the Notice at Collection for California Job Applicants section of the supplemental notice below. We may also maintain for an indefinite period of time certain Personal Information that has been de-identified. This information is no longer considered Personal Information and we commit not to attempt to reidentify such information.

  10. Links to Other Websites

    The Sites may contain links or references to other websites and platforms to which this Privacy Policy does not apply, including Draeger’s Markets social media pages such as Facebook and Instagram. Interactions on those platforms are governed by the platforms’ own terms and privacy policies. Draeger’s Markets is not responsible for the privacy practices or content of third-party websites or platforms. We encourage you to read the privacy policy of every website or platform you visit.

    Accessibility: Draeger’s Markets is committed to making the Sites accessible to all users. If you experience difficulty accessing any content or feature, please contact us at privacy@draegersmarkets.com so that we can assist you.

  11. Changes to This Privacy Policy and Supplemental Notice

    Draeger’s Markets reserves the right to modify, add or remove portions of this Privacy Policy or the Supplemental Notice below at its discretion and without prior notification.  Any changes to this Privacy Policy or the Supplemental Notice will be posted on the Sites.  Please check back periodically, and especially before you provide any Personal Information to us.  

  12. How to Contact Us

    If you have any questions, comments, or concerns about this Privacy Policy or our information protection practices, please contact us as follows:

    privacy@draegersmarkets.com

    or

    Draeger’s Markets 

    342 First Street, Los Altos, CA 94022

SUPPLEMENTAL NOTICE

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

Effective Date: September 25, 2026

This Privacy Notice for California Residents supplements the information contained in the Draeger’s Markets Privacy Policy above (“Privacy Policy”), and applies only to California residents (“you,” “your,” or “consumer”). This section provides additional disclosures for residents of California, as required by the California Consumer Privacy Act, as amended (the “CCPA”). Please remember that the information we collect varies based on our relationship with you and note that certain Personal Information or activities may not be reflected in this section because they are exempt from the CCPA.

  1. CCPA Categories of Personal Information We Collect, How and Why We Collect Them 

    We collect the following categories of Personal Information about California consumers. This information may be collected directly from you, automatically when you use the Sites, from Instacart or FoodStorm, from service providers, or from publicly available sources.

    • Identifiers, including real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, telephone number, or other similar identifiers;
    • Personal Information described in Cal. Civ. Code § 1798.80(e), including name, signature, address, telephone number, billing address, and payment-related information provided in connection with a purchase;
    • Commercial information, including records of products purchased, obtained, or considered, purchase history, delivery preferences, and other purchasing or consuming histories or tendencies;
    • Internet or other electronic network activity information, including browsing history, search history, information about interactions with the Sites, cookie information, and device identifiers;
    • Geolocation data, including location inferred from an IP address and, where enabled or provided, precise geolocation information.

    We use the Personal Information we collect for the purposes described in the Information Use section of our Privacy Policy.

  2. CCPA Categories of Personal Information Disclosed 

    We disclose all of the above categories of Personal Information to service providers or to other third parties as described in the* Information Disclosure* section above. 

  3. CCPA Categories of Personal Information Sold or Shared

    Under the CCPA, a “sale” of Personal Information includes disclosures of Personal Information to third parties that may use it for their own purposes, such as analytics. “Sharing” Personal Information refers to disclosing it for cross-context behavioral advertising. Depending on the cookies and similar technologies enabled on the Sites, we may sell and/or share the following categories of Personal Information with third-party analytics and advertising partners:

    • Identifiers, such as online identifiers and IP address;
    • Commercial information, such as products or services considered or purchased, where associated with tracking or advertising activity;
    • Internet or other electronic network activity information, including browsing history and interactions with the Sites;
    • Geolocation data inferred from an IP address or other tracking information.

    California residents should refer to the Your Privacy Rights section of our Privacy Policy for information regarding their privacy rights under the CCPA and how to exercise them.

    You have the right to direct us not to share, disclose, or sell your Personal Information. To exercise this right, you or your authorized representative may submit a request by clicking on the Do Not Sell or Share My Personal Information link on the homepage of our Sites.

    California’s “Shine the Light” law (Civil Code § 1798.83) permits users of our Sites that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.

  4. Notice at Collection for California Job Applicants

    This section applies to California residents who apply for employment with Draeger’s Markets through our careers page, a third-party recruiting platform, in person, or otherwise (“Applicants”). It serves as our notice at collection for Applicants under the CCPA and supplements any other notices provided to you during the hiring process. 

    Categories of Personal Information We Collect from Applicants

    We may collect the following categories of Personal Information from Applicants. 

    • Identifiers and contact details, such as name, postal address, email address, telephone number, and careers-page account username and password;
    • Professional or employment-related information, such as résumé, work history, prior employers, references, job preferences, desired compensation, availability, and interview notes and assessments;
    • Education information, such as schools attended, degrees, certifications, and licenses (including food handler certifications);
    • Characteristics of protected classifications, such as age, sex, gender, race, ethnicity, veteran status, and disability status, provided voluntarily for equal employment opportunity reporting, or disclosed by you to request an accommodation;
    • Sensitive Personal Information, such as Social Security number, driver’s license or state identification number, passport or work authorization information, careers-page account log-in credentials, racial or ethnic origin, and health information related to accommodation requests;
    • Internet or other electronic network activity information, such as IP address, device information, and interactions with our careers page and online application; and
    • Inferences drawn from the above, such as assessments of qualifications and suitability for a position.

    We collect this information directly from you, from recruiting platforms and job boards you use to apply, from references and former employers, from consumer reporting agencies, and automatically when you use our careers page.

    Purposes for Which We Use Applicant Personal Information. We use Applicant Personal Information to: receive and process applications and communicate with you about your candidacy; evaluate your qualifications and make hiring decisions; schedule and conduct interviews; check references and, after a conditional offer, conduct background checks; verify identity and eligibility to work in the United States; provide reasonable accommodations; comply with equal employment opportunity, recordkeeping, and other legal obligations; maintain the security of our careers page and systems; and exercise or defend legal claims. We use Sensitive Personal Information only for purposes permitted under Cal. Code Regs. tit. 11, § 7027(m), such as employment eligibility verification, background checks, accommodations, and legal compliance, and not to infer characteristics about you. Accordingly, we do not offer a right to limit the use of Applicant Sensitive Personal Information.

    Disclosure; No Sale or Sharing. We disclose Applicant Personal Information for business purposes to service providers and contractors that support our hiring process, including applicant tracking and recruiting platforms, background check and consumer reporting agencies, employment eligibility verification providers, IT and hosting providers, and our professional advisors, as well as to government agencies where required by law. These recipients are contractually required to use Applicant Personal Information only to provide services to us. 

    Applicant Rights. Subject to the exceptions below, California Applicants have the right to know the Personal Information we collect, use, and disclose about them and to access a portable copy; to request deletion; to request correction of inaccurate information; to opt out of sale or sharing (although we do not sell or share Applicant Personal Information); to limit use of Sensitive Personal Information where applicable; and to be free from discrimination or retaliation, including in hiring decisions, for exercising these rights. We may deny or limit a request where permitted by the CCPA, for example where we must retain information to comply with legal recordkeeping obligations (including the four-year retention requirement above), to exercise or defend legal claims, or to complete a pending background check or investigation; where disclosure would reveal another person’s Personal Information or confidential evaluative materials such as interview notes or reference statements; or where we cannot verify your identity. Applicants may submit requests at https://www.draegers.com/request-my-info/ or ccpa@draegers.com, or by calling 650-244-6500, and may appeal a denial as described in the Your Privacy Rights section of our Privacy Policy. These rights are in addition to any rights you may have under the California Labor Code to inspect personnel records or signed employment documents.

  5. Notice of Financial Incentive

    Draeger’s Markets does not currently offer a financial incentive program, such as a rewards program, that is conditioned on the collection, retention, or sale of Personal Information. If we offer a financial incentive program in the future, we will update this notice with the required program terms before the program begins.may offer or provide special offers and benefits to consumers who sign up for emails or who choose to participate in a loyalty rewards program.  The information we request from consumers may include email and other contact information.  We do not assign a monetary value to the data that we collect and strive to only use that information to further our business in accordance with our Privacy Policy; to the extent that we are required to assign a monetary value to your personal information it is equal to the value of the discount or financial incentive that we have provided to you.    

  6. Contact Us

    If you have any questions, comments, or concerns about this Privacy Notice for California Residents or our information protection practices, please contact us as follows:

    ccpa@draegers.com

    or

    Draeger’s Markets

    Draeger’s Markets, 291 Utah Avenue, South San Francisco 94080

    or

    650-244-6500