Our PRIVACY POLICY

This policy was last updated January 7, 2016.

This Privacy Policy applies to information we collect when you use www.draegers.com and any other websites or services that post a link to this Privacy Policy (collectively, the “Website”). This Privacy Policy describes how Draeger’s Markets, Inc., 291 Utah Avenue, South San Francisco, California 94080 (“Draeger’s,” “Company,” “we,” or “us”) collect, use and share information about you.  

Your Consent

By using our Website, you consent to the collection and use of information by us as set forth in this privacy statement. If we decide to change our privacy policy, we will post those changes on this page so that you will always be aware of what information we collect, how we use it, and under what limited circumstances we disclose it. Continued access or use of the Website shall constitute your express acceptance of any modifications to this privacy statement.

Collection of Information

Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you use our Website, register for our cooking classes, subscribe to our e-newsletter, purchase gift cards or gift baskets, make a reservation at our restaurant or otherwise communicate with us through the Website. The types of information we may collect include Personal Information. "Personal Information" is information that can be used to identify you (whether alone or in combination), such as your first and last name, email address, zip code/post code, billing address, shipping address, phone number, payment card information, age, and any other information you choose to provide. It also may include sensitive information, such as health and dietary information.  

Advertising & Analytics Services and Online Tracking
We engage third parties, such as Google’s DoubleClick, and others, to serve advertisements on our behalf across the Internet and to provide analytics about the use of our Website. In addition, we may participate in online advertising networks and exchanges that display relevant advertisements to our Website visitors based on their interests as reflected in their browsing of the Website and certain third party sites participating in the same networks and exchanges. These entities may use cookies, web beacons, pixels, embedded scripts, and other technologies to automatically collect information about your use of the Website, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Website and other websites and better understand your online activity.

This means that some information about your browsing of the Website and certain third party sites may be shared with these companies for the purpose of delivering ads to you on the Website and certain third party sites, and we may receive from some of these companies information about third party sites that you have visited. This information is used for marketing purposes and the practice is sometimes termed "retargeting" to indicate that information from one retailer is used to suggest to you relevant products offered by another retailer. 

These and other third parties may also collect Personal Information about your online activities over time and across different websites when you use our Website. 

We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.  

This Privacy Policy does not cover any use of information that such third parties themselves may have collected from you (e.g., type of browser, operating system, domain name, day and time of visit, page(s) visited) or the methods used by the third-parties to collect that information (e.g., cookies, web beacons and clear gifs). 

Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit http://www.allaboutdnt.com.

Use of Information

We may use information about you for various purposes, including to:

  • Facilitate and improve your online experience;
  • Process your registration with our Website, including verifying that your email address(es) are active and valid;
  • Manage your online purchases, orders, and payments;
  • Respond to your comments, questions and requests and provide customer service;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Communicate with you about products, services, offers, promotions, coupons, newsletters, rewards and events and provide news and information we think will be of interest to you;
  • Improve our Website, marketing efforts, products and services;
  • Personalize your online experience and provide advertisements, content or features that match your profile and interests;
  • Monitor and analyze trends, usage and activities;
  • Process and track your redemption of digital coupons/gift cards and associate those redemptions with your account;
  • Link or combine with information we get from others to help understand your needs and provide you with better service; 
  • Contact you regarding your use of our Website and, in our discretion, changes to our policies; 
  • Provide you with notices related to our Website, products and services; 
  • Prevent fraudulent transactions and monitor against threats; and
  • Carry out any other purpose disclosed elsewhere in this Privacy Policy, at the time you provide your Personal Information, or for which the information was collected.

Sharing of Information

Our agents, vendors, consultants and other service providers have access to Personal Information to carry out work on our behalf. These third party service providers and agents are prohibited from using your Personal Information for any purpose other than to provide this assistance.

In addition, we may share information about you as follows:

  • To the maximum extent permitted by applicable law, in response to i) subpoenas or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation;
  • To defend other policies applicable to our Website;
  • To protect the rights, property, life, health, security and safety of us or any third party; 
  • To the maximum extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you;
  • With our affiliates for internal business purposes; 
  • Your redemption of digital coupons with our suppliers;
  • In connection with, or during negotiations of, any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, amalgamation or any other type of acquisition of all or any portion of Draeger’s assets, financing, disposal, conveyance or transfer of all or a portion of our business to another company; 
  • For a purpose disclosed elsewhere in this Privacy Policy, or at the time you provide your Personal Information; and
  • With your consent or at your direction.

In our sole discretion, we may also share aggregated or de-identified information that cannot reasonably be used to identify you with third parties or affiliates.

Third Party Websites

The Website contains hyperlinks to other websites or locations that we do not control and are operated and controlled by third parties ("Third Party Websites"). We make no representations and accept no responsibility or liability regarding the policies or business practices of such Third Party Websites and encourage you to familiarize yourself with their privacy policies before providing them with your Personal Information.  Our Privacy Policy does not apply to these Third Party Websites.  You should read the privacy policy of each Third Party Website as these Third Party Websites may use their own cookies, web beacons and other technology to independently collect information about you. In addition, these Third Party Websites may solicit Personal Information from you. 

Analytics, Advertising, Online Tracking and Your Choices

Certain advertising networks and exchanges may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for interest-based ads. You can learn more about the DAA AdChoices Program at  http://www.youradchoices.com/ and its opt-out program for mobile apps at http://www.aboutads.info/appchoices. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative (NAI). The NAI has developed a tool that allows consumers to opt out of targeted advertising delivered by NAI members' ad networks. To learn more about opting out of targeted advertising or to use the tool, click here: http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of targeted advertising, you will continue to receive generic ads.  We are not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Users Outside the United States

We are based in the United States and the information we collect is governed by U.S. law.  If you are accessing the Website from outside of the United States, please be aware that information collected through the Website will be transferred to, and processed, and used in the United States.  The data protection laws in the United States may be different from those of the country in which you are located. Your use of the Website or providing us with any information therefore constitutes your consent to the transfer to, and processing, usage, sharing and storage of your information, including Personal Information, in the United States as set forth in this Privacy Policy.  We will take reasonable care to ensure that your data is treated fairly and lawfully.

 

Children

Our Website is intended for a general audience and not directed to children under 13 years of age.  We do not intend to collect personal information as defined by the U.S. Children’s Privacy Protection Act (“COPPA”) (“Children’s Personal Information”) in a manner that is not permitted by COPPA, and for any children’s or mixed-use portions of our Website (if any) we will comply with COPPA.  If you are a parent or guardian and believe we have collected Children’s Personal Information in a manner not permitted by COPPA, please contact us at by sending a letter to Draeger’s Markets, Inc., 291 Utah Avenue, South San Francisco, CA 94080 (Attention: Legal Counsel) and we will remove such data to the extent required by COPPA.  

Parents may want to consider commercially available parental control protections to limit what minors can access online and/or monitor their minor children’s online activities.  Examples include:  www.netnanny.comwww.webwatcher.com and www.sentrypc.com.  We do not endorse these or other services and are not responsible for them.

Your California Privacy Rights

California law permits customers in California to request certain details about how their information is shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. Under the law, a business must either provide this information or permit California customers to opt in to, or opt out of, this type of sharing.  

We may from time to time elect to share certain information about you collected by us on the Website with third parties or affiliates for those third parties’ or affiliates’ own direct marketing purposes.  If you are a California resident, you may opt out of such future sharing and/or request information about our compliance with this law by sending a letter to Draeger’s Markets, Inc., 291 Utah Avenue, South San Francisco, CA 94080 (Attention: Legal Counsel).  Any such request must include "California Privacy Rights Request" in the first line of the description and include your name, street address, city, state, and ZIP code.  Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address or mail address.

Data Security

We take reasonable steps to have physical, electronic and procedural safeguards in place to help protect your Personal Information. This may include, in appropriate circumstances, use of Secure Socket Layer (SSL) encryption. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, we cannot guarantee or warrant the security of any information collected through our Website.
Changes to This Privacy Policy

Contact Us

We are always interested in what our customers have to say. If you have any questions or concerns about this Privacy Policy, please feel free to contact us at:

Draeger’s Markets, Inc.
291 Utah Avenue
South San Francisco, CA 94080 (Attention: Legal Counsel)